BackgammonMasters Introduces New Brand Icon "Jean-Claude" Animation Series

March 15, 2007 -- is using a groundbreaking and original approach to promote and establish their skill game software in the online gaming market. Introducing the #1 Player at BackgammonMasters, Jean-Claude the animated tiger. BackgammonMasters introduces the character in a well-designed and cleverly scripted effort to illustrate to a wide audience the appeal of backgammon as a skill game which is truly loved and played by all people, from all walks of life around the world.

Jean Claude is BackgammonMasters pioneering mascot who is setting a new standard in online game entertainment. Viewers win prizes for trivia questions after viewing the video and are offered rewards for suggestion any script ideas that are used. Clips can be easily forwarded to friends who will create the viral marketing buzz that only a character like Jean-Claude is capable of generating.

BackgammonMasters creates a new dimension in online backgammon branding in their 5 part interactive animation series titled Life According to Jean-Claude. In the series we view a hilarious explanation and comparison by Jean-Claude of how to succeed at everything from playing backgammon to chopping onions, fulfilling ones dreams and making important life choices.

In the opening clip we find Jean-Claude; a humorous streetwise tiger, dressed in 70s clothes (bell-bottoms and cream-colored shoes, a button-up shirt with a dice print and a large dollar sign chain around his neck) sitting in his trailer in the used junk car lot he manages. No, he doesnt feel pathetic or sad amidst the junk. On the contrary, he is full of street smarts obtained during his many years at the University of Life.

BackgammonMasters has maintained a high profile in the news lately not only because of Jean-Claude, but also due to their recently launched 3-in-1 game lobby that offers games such as Backgammon, Poker and Perudo (Liars Dice), all in one download.

To get a sneak peak at the Jean-Claude animation go to Jean-Claude video page.


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